Clarity first
We separate what a product contains from what marketing might be tempted to imply. Rose Active B12 is presented as a berry-and-vitamin supplement, not a treatment.
Our Story
Wellness products can speak in a quieter voice.
Novirel develops practical nutritional products with a preference for clear routines, readable ingredient stories and restrained communication.
Routine over theatre
One daily serving is easier to understand than a complex stack of steps. The design and language reflect that simplicity.
Material honesty
Packaging, photography and copy are intended to feel tactile and premium without pretending that visual polish is scientific evidence.
Adult tone
No false urgency, exaggerated energy language or miracle framing. The goal is useful information and a considered purchase.
Company profile
Novirel Health Formulations Ltd
Based in Eldoret, Kenya, Novirel’s business direction includes multivitamins, mineral complexes, functional powders and private-label dietary supplements.
- Address
- Uganda Road, Zion Business Centre, Eldoret, Kenya
- Phone
- +254 53 206 4728
- Activity
- 1079 — Manufacture of other food products n.e.c.
Product philosophy
Rose Active B12 starts with a very small brief.
Build a simple daily berry-and-vitamin format for active adults who do not want caffeine-led positioning. Keep the ingredient story familiar. Make the product details easy to find.
See inside the formula